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Using Instagram poll as an Effective Mobile App Design feedback tool

Using Instagram poll as an Effective Mobile App Design feedback tool

Instagram is one of the most trusted social media asset to a lot of users across various domains, may it be photographers, food bloggers, fashion lovers and many more. Within the span of 7 years, Instagram has evolved with loads of new feature and today, it has over 800 million users, with 500 million using it everyday.

Sometimes a designer can get sinked into the project work so much that they don’t really know what’s looking good or otherwise. Feedback is an essential ingredient to understand what people might like or hate, especially if you are launching publicly today. There needs to be a way by which designers find a more effective way to share their works-in-progress and get feedback from their teams.


Instagram recently launched a new feature — Instagram Polls, which allows instagram users to submit a question with the Poll Stickers and add it to their story. This gets posted a story where in your followers can be invited to vote one of the two options. Whether you are confused which dress to wear for the dinner or to know if coffee at a cafe in your locality is Good or Bad, the insta stories with Polls could be handy. You can simply write out your own question and even customize the poll choices. That brought be to an interesting question, if this same concept can be used for design feedback for App’s elements.

The Experiment’s Theme:

Recently, Androcid launched Unexplored Goa app — which is a crowdsourced app which allows users to submit their services or job listings. One of the most recent feature we launched into the app was Events in Goa. The event feature is crowdsourced as well — which is you can also post an event that you know about and our team would approve it.

Just before launching the event section, we thought the launcher needed a better feel especially if its an app for Goa.

The UI/UX team of Androcid designed the below design:

Using Instagram Polls for feedback:

We thought of experimenting with something new. Considering this very popular photo sharing platform, many of the users have decent number of followers and this was the backbone of the testing the poll feature for design feedback. We thought of just experimenting with the launcher screen and it worked really well for us especially before integrating with the app. Though we tried to work with more than 2–3 designs, we thought of just putting one that we liked internally for a quick feedback. Here are some of our learnings:


Simple. Elegant. Easy to ‘Click’

The best feedback are when user’s are not made to perform too many action. We thought using this platform will ensure that many people who are following us can easily provide the feedback, just by selecting one of the two option.

The Catch is that the votes aren’t anonymous

This was one feature that made me try this poll for design feedback. You can completely track who has voted in each of the category of the two options and can also figure out who all have swiped away from the story.


Many users have been figuring it now that Instagram is actually gathering each of this information for the poster.

Insta Reminders for The period left for Poll to Run

Instagram also helps the Poll Poster to get notification of quick updates about how the poll replies stand at the current moment along with updates on how much more time is remaining for the Poll to end.

Personal Verdict:


We used a simple concept of using this poll and it helped us to get in touch with more than 500 followers and of which around 20 DM’ed us with some more suggestions. It was a simple experiment that really worked for a simple launcher design feedback.

Do give it a shot and let us know how it works for your app.

At Androcid, we build many native apps. If you are looking for building your own apps, check Androcid. We are a premiere mobile application engineering company based out of the sunny state of India, Goa. We were one of the awardee of Goa State Chief Minister Award this year. Read the story here.

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